A reason why we see the world differently even if we have the same information, is we interpret things by our past experiences, and the specific rules we’ve learned, about how things should and should not be done. Our past experiences usually develop into “rules” by which we live our lives. They have a significant influence on the story we tell about what is happening between us in a difficult conversation. Often it is in the context of some past experiences that we understand why what they are saying, or doing, makes any kind of sense. We usually have conflict in relationships and business when our rules collide with others.